Digital Marketing

EMPLOYERS:  2005-2015

Connor Group: Senior Brand Marketing Manager

Lark and Owl, LLC: Digital Marketing Consultant

Provo Buzz: Staff Writer

DemoChimp: Marketing Director

Vox Marketing Group: Marketing Manager

Vivint: Senior Content Manager

BodyGuardz: Social Media Manager

BYU AdLab: Social Media Creative Consultant

Life Elevated Hip Hop: Marketing Manager

Provo Music Guide: Staff Writer

Legion Custom Shop: Marketing Manager

BYU Broadcasting: Digital Content Manager

EDUCATION: 2008-2015

Certificate in Social Media Marketing

SplashMedia U - Currently in Progress

Certificate in Marketing Strategy

Cornell University - 2015

Certificate in Digital Marketing

Market Campus - 2014

Certificate in Inbound Marketing

HubSpot Academy - 2014

Certificate in Maximize Your YouTube Channel

YouTube Academy - 2013

Bachelor of Arts in Communications Emphasis Advertising

Brigham Young University - 2013

SKILLS

  • Oversee all social media efforts for companies including Facebook, Twitter, YouTube, LinkedIn, Google+, Pinterest, Instagram, and other relevant social media/collaboration applications.

  • Lead website development, blog articles, and oversee all customer-facing digital communication channels.

  • Track growth and maintain analytics reports to provide up-to-date information to upper management.

  • Build effective teams, manage multiple projects, and supervise collaboration between departments in order to drive positive business growth.

  • Maximize YouTube Channel and optimize for sales conversions.

  • Provide best SEO strategies for organic and social traffic.

  • Optimize PPC campaigns for higher conversion rates.

  • Coordinate online marketing campaigns on all social and digital media platforms.

  • Maintain an ever-evolving content calendar, in conjunction with the content marketing strategy, to ensure content is relevant, timely, and achieves the desired outcome.

  • Monitor online discussions and respond to users (where appropriate) in a timely and genuine manner. Escalate issues as needed and provide feedback on social media community happenings.

  • Integrate link-building and other SEM/SEO best practices into all digital marketing communications.

  •  Direct the efforts of other team members to support, coordinate, and achieve department goals.

  • Produce video content to generate leads, retain customers and increase revenue for different companies.

  • Monitor site content and navigation to identify ways to improve site functionality utilizing A/B testing and other analytical tools.

  • evelop and maintain working knowledge of CMS system to ensure continuous productivity.

  • Klout Score of 64.

PLATFORMS, SOFTWARE, SERVICES

  • Googley Analytics

  • Google AdWords

  • Google AdSense

  • Google Business Apps

  • Microsoft Word

  • Microsoft PowerPoint

  • Microsoft Excel

  • Microsoft Outlook

  • Adobe Photoshop

  • Adobe Illustrator

  • Adobe After Effects

  • Adobe Lightroom

  • Adobe InDesign

  • Hootsuite

  • Hubspot

  • Squarespace

  • WordPress

  • Twuffer

  • Klout

  • Tweet Deck

  • Nuvi App

  • Moz

  • Followerwonk

  • Facebook Ads

  • Twitter Ads

  • FCP X

  • Evernote

  • Wunderlist

  • SlideShare